Which e-commerce shops offer passkeys?
E-commerce passkeys: Which shops support passkeys in 2026? Learn benefits for conversion and security, plus webshop passkeys examples.
Max
Created: January 19, 2026
Updated: February 10, 2026
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Which e-commerce shops offer passkeys?#
Passkeys in e-commerce transform how users access shopping accounts securely without passwords (sometimes they also replace the current existing second factor). In the USA, Asia and Europe, the first retailers are embracing passkeys to reduce cart abandonment and enhance security. This article covers which shops support passkeys and why passkeys are the future of online shopping authentication.
Passkeys are a secure, passwordless authentication method based on FIDO2 and WebAuthn standards. They provide a faster and safer way for users to access their store accounts by replacing passwords with biometric authentication or a device-based credential.
Some retailers and platforms that currently support passkeys include Amazon, eBay, Apple Account (used for Apple Store sign-in), Walmart, Best Buy, Home Depot and Uber. These companies are leveraging passkeys to enhance security, reduce account takeovers and improve checkout conversion rates.
If you want more background on how modern e-commerce authentication is evolving (and what patterns show up across large retailers), this breakdown goes deeper: https://www.corbado.com/blog/ecommerce-authentication
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Benefits of passkeys in e-commerce#
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Higher conversion through better login success rates and more account creation: Passkeys materially increase login success rates (fewer failed logins, fewer drop-offs) and make it easier to get shoppers to create an account because the experience is fast and familiar. For large retailers, even a 1% improvement in login or sign-up conversion can translate into significant revenue impact.
Read also our detailed analysis of how the login step affects purchase completion
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Passkeys in e-commerce prevent phishing and fraud: Passkeys eliminate phishing and password-related breaches, as they are phishing-resistant and prevent attacks such as credential stuffing or account takeovers.
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Better user experience in the login and checkout process: The quick and simple login and sign-up process with biometrics (e.g., Face ID, Touch ID, Windows Hello, Android Biometrics) is something that users are already familiar with. Unlike traditional authentication methods, no additional app or extra hardware device needs to be purchased, which speeds up the path to purchase.
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Passkeys reduce operational costs for shops: Passkeys reduce retailers' reliance on costly SMS-based 2FA methods or other operational costs in the customer support or IT support team (e.g. to recover accounts or help on password resets).
- Passkeys offer a secure, passwordless way to log in using biometrics (e.g. Face ID, Touch ID) .
- Leading global platforms supporting passkeys include Amazon, eBay, Apple Store
- Retailers from the US supporting passkeys include: Target, Best Buy, Walmart, Costco or Home Depot
- Asian Shops offering passkeys include: Coupang (currently rolled out in Taiwan)
- In Europe, Allegro supports passkeys for consumer accounts
Why are e-commerce shops adopting passkeys?#
Shops are adopting passkeys to address growing cybersecurity threats and customer demands for seamless checkout experiences. Traditional authentication methods, such as passwords and SMS-based 2FA, are vulnerable to phishing, SIM-swapping attacks, and cause high cart abandonment. Passkeys solve these issues by leveraging FIDO2 / WebAuthn standards.
Overview of e-commerce shops supporting passkeys in 2026#
In the following, you'll see an overview of which shops use passkeys to protect their users.
| Shop | Region | Passkey Support |
|---|---|---|
| Adore Beauty | Australia | ❌ Not yet available |
| Allegro | Europe (Poland) | ✅ Fully implemented |
| Allbirds | USA | ❌ Not yet available |
| Amazon | USA/Global | ✅ Fully implemented |
| Apple Store | Global | ✅ Fully implemented |
| ASOS | UK/Global | ❌ Not yet available |
| Best Buy | USA | ✅ Fully implemented |
| Casper | USA | ❌ Not yet available |
| Chewy | USA | ❌ Not yet available |
| Costco | USA | ✅ Fully implemented |
| Coupang | Asia (Taiwan) | ✅ Available (Taiwan rollout) |
| Culture Kings | Australia /USA | ❌ Not yet available |
| Decathlon | Global | ❌ Not yet available |
| eBay | Global | ✅ Fully implemented |
| Farfetch | Europe/Global | ❌ Not yet available |
| Glossier | USA | ❌ Not yet available |
| Gymshark | Europe/Global | ❌ Not yet available |
| H&M | Global | ❌ Not yet available |
| HelloFresh | Global | ❌ Not yet available |
| Home Depot | USA | ✅ Fully implemented |
| Koala | Australia | ❌ Not yet available |
| Lululemon | Global | ✅ Fully implemented |
| Macy's | USA | ❌ Not yet available |
| Marks & Spencer | Europe | ❌ Not yet available |
| Mercado Libre | LatAm | ✅ Fully implemented |
| MyTheresa | Europe (Germany) | ❌ Not yet available |
| Net-a-Porter | Global | ❌ Not yet available |
| Nike | USA/Global | ❌ Not yet available |
| Nordstrom | USA | ❌ Not yet available |
| Otto | Europe (Germany) | ❌ Not yet available |
| Revolve | USA | ❌ Not yet available |
| Sephora | USA/Global | ✅ Available (iOS app only) |
| Shein | Global | ❌ Not yet available |
| SSENSE | Canada/Global | ❌ Not yet available |
| Target | USA | ✅ Fully implemented |
| Temu | Global | ❌ Not yet available |
| The Iconic | Australia | ❌ Not yet available |
| Uber (Eats) | Global | ✅ Fully implemented |
| Uniqlo | Global | ❌ Not yet available |
| Vestiaire Collective | Europe/Global | ❌ Not yet available |
| Vinted | Europe | ❌ Not yet available |
| Walmart | USA | ✅ Fully implemented |
| Wayfair | USA | ❌ Not yet available |
| Zalando | Europe | ❌ Not yet available |
| Zara | Global | ❌ Not yet available |
Want to find out how many people use passkeys?
Which e-commerce shops in the USA offer passkeys?#
Many leading retailers in the USA are either already supporting passkeys or working towards their passkey implementation.
Does Allbirds offer passkeys?#
No. As of January 2026, Allbirds does not publicly document a passkey login option for consumer accounts.
Does Best Buy offer passkeys?#
Yes. Best Buy implemented passkeys to reduce friction for high-value electronics purchases. The feature is prominently offered during account creation and in the "Account Settings" security section.
Does Casper offer passkeys?#
No. Casper does not currently offer passkeys and relies on standard password-based account login.
Does Chewy offer passkeys?#
No. Chewy supports password login (and social login options), but it does not currently provide a passkey option for passwordless authentication.
Does Costco offer passkeys?#
Yes. Costco offers passkeys alongside their traditional password and email OTP options. The membership-based model makes passkeys particularly valuable for reducing login friction for returning members.
Does Glossier offer passkeys?#
No. Glossier currently relies on password login and does not support a native passkey sign-in option.
Does Home Depot offer passkeys?#
Yes. The Home Depot's passkey implementation offers a rather unusual passkey creation experience (see screenshot).
Does Macy’s offer passkeys?#
No. Macy’s account sign-in remains password-based and does not currently support passkeys.
Does Nordstrom offer passkeys?#
No. Nordstrom does not currently provide passkey login and continues to use traditional password-based authentication.
Does Revolve offer passkeys?#
No. Revolve does not offer passkeys at this time and uses password-based login.
Does Target offer passkeys?#
Yes. Target supports passkeys for account sign-in, allowing users to authenticate with device biometrics or a device PIN instead of entering a password.
Does Walmart offer passkeys?#
Yes. Walmart supports passkeys and includes them as part of its login options, alongside traditional passwords and one-time-code flows.
Does Wayfair offer passkeys?#
No. Wayfair does not currently support passkeys, and the login experience is built around email-based and password/OTP-style access flows.
Which e-commerce shops in Australia offer passkeys?#
Australia includes a mix of password-first commerce and app-based biometrics, but the list below reflects passkey support only.
Does Adore Beauty offer passkeys?#
No. Adore Beauty currently relies on standard password login and does not provide a native passkey option for signing in.
Does Culture Kings offer passkeys?#
No. Culture Kings uses a traditional password login and does not currently offer passkeys as a sign-in method, even though it supports other login and verification flows.
Does Koala offer passkeys?#
No. Koala’s customer login is still based on passwords, and there is no passkey-based authentication option available right now.
Does The Iconic offer passkeys?#
No. The Iconic supports password and social login flows, but it does not currently support WebAuthn/FIDO2 passkeys for passwordless sign-in.
Which e-commerce shops in Canada offer passkeys?#
Does SSENSE offer passkeys?#
No. SSENSE currently uses a password-based login flow and does not offer passkeys for passwordless authentication.
Which e-commerce shops in Europe offer passkeys?#
Does Allegro offer passkeys?#
Yes. Allegro, Poland's largest e-commerce platform, offers passkeys alongside biometric authentication in their mobile app. This positions them as a passkey leader in the Central European market.
Does ASOS offer passkeys?#
No. ASOS does not currently support passkeys and instead relies on password login and social login options.
Does Farfetch offer passkeys?#
No. Farfetch currently uses password and OTP-style login flows, but does not offer passkeys as a login method.
Does Gymshark offer passkeys?#
No. Gymshark remains password-based for account login and does not currently support passkeys.
Does Marks & Spencer offer passkeys?#
No. Marks & Spencer may support MFA via “M&S Pass”, but it does not currently provide a native WebAuthn/FIDO2 passkey login flow.
Does MyTheresa offer passkeys?#
No. MyTheresa uses traditional password login and does not currently support passkeys.
Does Otto offer passkeys?#
No. Otto does not currently publicly document a consumer WebAuthn/FIDO2 passkey login option in this overview and its customer login remains password-based.
Does Vestiaire Collective offer passkeys?#
No. Vestiaire Collective uses password-based login (with social login options) and does not currently offer passkeys.
Does Vinted offer passkeys?#
No. Vinted supports password and social login flows, but does not currently support passkeys.
Does Zalando offer passkeys?#
No. Zalando currently relies on password-based authentication and social login options, and it does not provide native passkey login in this list.
Which e-commerce shops in Latin America offer passkeys?#
Does Mercado Libre offer passkeys?#
Yes. Mercado Libre support passkeys.
Which e-commerce shops in Asia offer passkeys?#
Does Coupang offer passkeys?#
After massive data breaches in 2025, Coupang has announced to launch passkeys in the first half of 2026.
Which global platforms offer passkeys?#
Does Amazon offer passkeys?#
Yes. Amazon supports passkeys, allowing customers to sign in with biometrics or a device PIN instead of entering a password.
Does Apple Store offer passkeys?#
Yes! Apple's own retail store naturally showcases passkey authentication via Apple ID. The seamless integration with Face ID and Touch ID serves as a reference implementation for other retailers.
Does Decathlon offer passkeys?#
No. Decathlon remains password-based for customer login and does not currently provide passkey sign-in.
Does eBay offer passkeys?#
Yes. eBay supports passkeys, enabling passwordless sign-in using device-based authentication methods.
Does H&M offer passkeys?#
No. H&M does not currently support passkeys and continues to use password-based login, optionally combined with other MFA methods.
Does HelloFresh offer passkeys?#
No. HelloFresh does not offer passkeys and instead relies on social login flows and traditional account access methods.
Does Lululemon offer passkeys?#
Yes. Lululemon's passkey rollout targets their highly engaged mobile-first customer base. The athletic apparel brand uses passkeys to streamline repeat purchases and loyalty program access.
Does Net-a-Porter offer passkeys?#
No. Net-a-Porter currently uses a password login experience and does not provide passkey support.
Does Nike offer passkeys?#
No. Nike login is still password and OTP-based, and there is no passkey login option listed here.
Does Sephora offer passkeys?#
Yes (iOS app only). Sephora supports passkeys, but currently only available on the iOS Sephora app on compatible devices.
Does Shein offer passkeys?#
No. Shein uses password login and OTP verification flows, but it does not provide passkey login.
Does Temu offer passkeys?#
No. Temu currently relies on password and social login methods, and it does not support passkeys.
Does Uber (Eats) offer passkeys?#
Yes. Uber supports passkeys, and users can sign in using passkey authentication instead of passwords.
Does Uniqlo offer passkeys?#
No. Uniqlo remains password-based and does not currently offer a passkey option.
Does Zara offer passkeys?#
No. Zara does not support passkeys in this list and continues to rely on passwords and traditional authentication flows.
Do e-commerce shops support YubiKeys?#
Some shops support hardware security keys, such as YubiKeys, as a phishing-resistant two-factor authentication (2FA) method. However, in most consumer cases, YubiKeys are used as a second factor in combination with passwords.
Key insights:
- Amazon Web Services (AWS): AWS supports passkeys / security keys (FIDO2/WebAuthn) for IAM users as a strong MFA method, and YubiKeys can be used as compatible security keys.
- Consumer Retail: Hardware security keys can be used as phishing-resistant MFA (and in some contexts as device-bound passkeys), but many consumer-facing retail deployments prioritize synced passkeys (stored on the phone) for convenience and recovery, while keeping passwords or one-time codes as fallback options.
As the industry moves towards passwordless shopping, it is likely that synced passkeys will become the preferred method over physical security keys for consumers due to ease of use and recovery.
Passwordless authentication in e-commerce#
Retailers worldwide are actively transitioning to passwordless authentication due to the rising risks of account takeovers (ATO) and the need for speed.
Hybrid Phase: The Transition to Passkeys
While shops aim to eliminate passwords, the transition will happen in phases:
- Current state: A hybrid model where shops offer both password-based and passwordless authentication methods, such as passkeys.
- Near future: Increased adoption of checkout passkeys, with passwords gradually phased out or demoted to a recovery option.
- Long-term goal: A fully passwordless shopping experience for both consumer and merchant accounts.
For consumers, passkeys are the most scalable and user-friendly solution. Unlike hardware-based security keys, passkeys:
✅ Do not require additional hardware (e.g., YubiKeys). ✅ Are built into users’ existing devices (smartphones, laptops). ✅ Work seamlessly across platforms (iOS, Android, Windows). ✅ Provide a fast, frictionless checkout experience.
Given these advantages, consumer e-commerce passwordless authentication is expected to become the industry standard, ensuring both security and high conversion rates.
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