Passkeys for E-Commerce
Passkeys for E-Commerce with observability and conversion optimization
Login friction kills conversion. Corbado adds the passkey observability and adoption layer: client-side telemetry and rollout controls to increase login and checkout completion without replacing your IDP.
- Works with any IDP (e.g. Okta, Ping & custom CIAM)
- Client-side telemetry for login & checkout drop-offs
- Gradual roll out & kill switch
These e-commerce companies have rolled out passkeys:
Why passkeys stall in e-commerce
E-commerce passkeys don't "fail". They go dark.
Auth logs tell you success/fail. They don't tell you whether the passkey prompt was shown, whether customers cancelled vs. hit a browser error or when password fallbacks were triggered. Without that visibility, adoption plateaus and conversion suffers.
No visibility into login drop-offs
Prompt not shown, user cancelled vs. browser error, password fallback: all missing in logs.
No adoption engine for shoppers
Without device-aware timing and UX nudges, passkeys remain "optional" and unused.
Conversion risk blocks deployment
Edge cases show up in production. Teams hesitate to roll out broadly without controls.
What e-commerce companies get with Corbado
Observe. Adopt. Control.
Run passkeys like a critical conversion lever.
Observability
14 days → 5 mins
Faster Time-to-Resolution
Find the "why" behind login failures with passkey-native telemetry.
Login Success
+10%
Higher Login Success Rate
Increase overall login success rate and conversion with high passkey adoption.
Control
100% Control
Risk-Free Rollout
Granular policies, gradual rollout by customer segment and smart fallbacks. Kill switch included.
E-commerce use cases
Where Corbado fits in an e-commerce authentication stack
Account login & returning customer recognition
Faster logins mean more browsing, more carts, more purchases.
Checkout authentication & guest conversion
Reduce checkout friction where cart abandonment costs revenue.
Account creation & registration completion
Remove password friction from sign-up to increase new customer conversion.
Order history & account management access
Protect access to purchase history, saved payments and personal information.
Customer segment rollout
Segment by loyalty tier, purchase history, device type or geographic region. Then expand safely.
Conversion intelligence & cart recovery
Monitor login patterns, device behavior and abandonment to optimize the customer journey.
Works with your existing auth system
Add the missing layer without migrating customers
Keep your auth system
Your existing login system remains in place
Add Corbado (via SDK)
Captures client-side telemetry and enables customer adoption.
Operate in the Management Console
Dashboards, customer rollouts, policies & conversion reporting.
Security & Compliance
Built for GDPR and e-commerce security standards
Feature Walkthrough
Your customer authentication control room
See where passkeys succeed, where customers abandon and what to fix across web and mobile shopping experiences.
Customer Adoption
Created passkeys, login share and success rates over time.
Login & Checkout Funnel
Where customers abandon: prompt, checkout auth.
Customer Journey Trace
Investigate a specific login path across devices & sessions.
Gradual Rollout
Customer segments, policies and measured expansion.
Device Insights
Credential managers, device mix and capability gaps.
Failure Reasons
Root-cause classification of authentication issues.
Business Case
Prove ROI to CFO, CTO & Product
Estimate savings from reduced support tickets, higher login conversion and fraud prevention. Validate with real telemetry once you go live.
- Increase login conversion by 35% with frictionless authentication
- Reduce password reset tickets by 50% and associated support costs
- Cut account takeover fraud with phishing-resistant credentials
Alternatives
Without Corbado, e-commerce passkey adoption stalls quietly
Corbado adds client-side telemetry and rollout governance to your IDP.
Rely on auth logs only
You see success/fail, not why shoppers drop off: prompt shown, cancel vs. error & device gaps.
Use generic product analytics
You can track events, but you can’t explain passkey errors, retries or cross-device journeys.
Build dashboards in-house
Hard to maintain a reliable device-capability map and auth-native taxonomy.
FAQ for E-Commerce Teams
resources for passkeys in the e-commerce industry
How to successfully introduce passkeys in the e-commerce industry?
Read our blog posts about introducing passkeys and learn from leaders.
Talk to a Passkey Expert
Get a rollout plan that balances fraud prevention, conversion optimization, and customer experience - without breaking your auth stack.
Architecture fit: Platform integration & deployment options
Success plan: adoption targets, customer segments, fallbacks, measurement
Business case: ROI model tailored to your conversion & support metrics