Passkey Business Case

Passkeys have to be justified in a budget before they are justified in an architecture diagram. This series covers both sides of that number: what SMS OTP actually costs at scale and how deliverability erodes it, what a passkey implementation costs in engineering time, and how buying compares with building. Use it to put a defensible figure in front of a finance team.

Each article stands on its own - start wherever your problem is.

1. Building a Business Case for Passkeys: Projecting Adoption and ROI

   Learn how to accurately project passkey adoption, calculate ROI, and build a strong business case for your passkey implementation.

   Passkeys Strategy·May 2025

2. How to reduce your SMS Costs with Passkeys

   Learn how passkeys are reducing SMS authentication costs, helping reduce SMS-based fraud and improve reliability as well as overall user experience.

   Passkeys Strategy·Aug 2023

3. Passkey Implementation Cost: FTE & Budget Breakdown

   Full FTE & cost breakdown for building passkey authentication in‑house. Learn the developer, QA & product effort required for a large‑scale rollout.

   Passkeys Strategy·Jan 2023

4. Passkeys Buy vs. Build Guide

   Build or buy a passkey solution? Discover the pros & cons of DIY passkeys vs. passkey vendor solutions (SaaS & on-prem), challenges, costs & best practices.

   Passkeys Strategy·Mar 2025

5. Passkeys in Consulting: How to Enhance Authentication

   Passkeys in consulting helps firms streamline authentication. Reduce login friction, enhance security and boost efficiency with passkey advisory services.

   Passkeys Strategy·Mar 2025

6. Passkeys vs SMS OTP: Conversion, Cost & Security

   Passkeys vs SMS OTP compared on login conversion, global cost and phishing resistance - plus how to measure which one actually wins for your users.

   Authentication·Jun 2026

7. Why SMS Authentication costs too much for Enterprises

   Explore hidden operational, infrastructure & global SMS authentication costs. Learn how enterprises can reduce SMS OTP expenses & find better alternatives.

   Authentication·Apr 2025