6-part series
Google Analytics and Adobe Analytics can tell you how many people logged in. They cannot tell you why the rest did not. This series shows what each tool can genuinely report on authentication, how to set up login and form-error tracking properly in both, and exactly where they stop being useful - the point at which you need ceremony-level data instead of page-level events.
Each article stands on its own - start wherever your problem is.
How to count logins in Adobe Analytics when nobody implemented a login event, using a sequential segment, plus what that number cannot see.
Events, dimensions and link calls for tracking login and form errors in Adobe Analytics, plus the error classes that never reach a report at all.
The events, the calculated metric and the segment you need to track login success rate in Adobe Analytics, plus why the number comes out too high.
Model and track login events in Google Analytics GA4 so you can build a clear sign-in funnel, cohorts and experiments for authentication flows.
Adobe Analytics reports what a tag sends it and a failing passkey login sends nothing. The four login failures it never sees and what to do instead.
GA4 can measure login funnels, but it cannot explain client-side auth failures. Learn where Google Analytics stops and observability starts.
See every login journey clearly, diagnose failures faster and keep your existing IDP in place.