FreeThe +45-page Authentication Analytics Whitepaper — measuring real login journeysDownload

5-part series

Web Analytics for Logins

Google Analytics and Adobe Analytics can tell you how many people logged in. They cannot tell you why the rest did not. This series shows what each tool genuinely reports on authentication. It covers login and form-error tracking in both. It also covers the point where page-level events run out and you need data from the ceremony itself.

Each article stands on its own - start wherever your problem is.

  1. Report Login Activity in Adobe Analytics without a Login Event

    Use login-status transitions to report qualifying visits in Adobe Analytics, understand the limits and add explicit login events.

    Authentication

  2. Track Login and Form Errors in Adobe Analytics

    Set up Adobe Analytics error tracking, validate login events and investigate authentication failures with the right context.

    Authentication

  3. Track Login Success Rate in Adobe Analytics

    Define login attempts and verified success, configure Adobe Analytics events and build a rate that handles retries and fallback.

    Authentication

  4. Tracking Logins in Google Analytics (GA4)

    Model and track login events in Google Analytics GA4 so you can build a clear sign-in funnel, cohorts and experiments for authentication flows.

    Authentication

  5. Why GA4 cannot Debug Login Failures

    GA4 can measure login funnels, but it cannot explain client-side auth failures. Learn where Google Analytics stops and observability starts.

    Passkeys Strategy

Add authentication observability to your rollout

See every login journey clearly, diagnose failures faster and keep your existing IDP in place.

  • Works with your existing stack
  • Diagnose failures faster
  • Prove adoption and impact