---
url: 'https://www.corbado.com/blog/passkey-authenticate-2023'
title: 'Passkey Insights from Authenticate 2023'
description: 'This article is a recap of Authenticate 2023, the leading conference for authentication and passkeys. Besides trends, KPIs from passkey rollouts are presented.'
lang: 'en'
author: 'Vincent Delitz'
date: '2023-11-02T00:00:00.000Z'
lastModified: '2026-04-01T06:00:15.209Z'
category: 'Passkeys Strategy'
---

# Passkey Insights from Authenticate 2023

The Authenticate conference is the core conference when it comes to authentication and
identity, guiding developers and industry experts through the murky waters of user
authentication. In the following, we provide a summary of the key talks around passkeys.

## Key Facts

- **Microsoft recorded 4,000 password attacks per second** in 2023, making the case for
  enterprise passkey adoption a matter of urgent security necessity.
- **Intuit's mobile authentication success rate** rose from 80% to 97-98% after passkey
  implementation, translating directly to improved user experience and revenue outcomes.
- **TikTok** achieved a 97% login success rate with passkeys and simultaneously realized
  cost savings by reducing reliance on SMS-based authentication.
- **1Password** recorded 150,000 users creating over 300,000 passkeys in its first month
  of support, proving credential manager integration accelerates adoption at scale.
- **KAYAK** reduced sign-in time by 50% after passkey integration and Google's usability
  research found 76% of users willing to use passkeys again.

## 1. FIDO's Charge Towards a Passkey-First Future

Andrew Shikiar from the [FIDO Alliance](https://www.corbado.com/glossary/fido-alliance) provided insights into
FIDOs work on passkeys. With over 60,000 hours poured into honing FIDO's technical
specifications, passkeys are poised to redefine digital access. Shikiar's message to
developers was unequivocal: the groundwork has been laid, and it's time for passkey
implementation to take center stage.

> [FIDO Alliance](https://www.corbado.com/glossary/fido-alliance): 60,000 hours of work for FIDO technical
> specifications

For product managers, this advancement signals a transformative shift in user experience.
With the world's digital populace ready and capable of embracing passkeys, the focus
pivots to education and adoption, particularly in sensitive, regulated industries.

## 2. Yubico Passkeys: Passkeys To Reduce Risks

Derek Hanson from Yubico shed light on an inspiring case where the adoption of FIDO and
passkeys not only bolstered security but also yielded economic benefits, exemplified by
reduced cyber [insurance](https://www.corbado.com/passkeys-for-insurance) premiums. Such narratives are critical
for product managers weighing the financial implications of integrating passkey systems.

## 3. Microsoft Passkeys: Combat Cyber Attacks

Pamela Dingle's revelation of the fourfold increase in password attacks at Microsoft
underscores the urgency of adopting passkeys. Microsoft's integration of passkeys into
[Windows 11](https://www.corbado.com/blog/passkeys-windows-11), facilitating cross-device synchronization in the
future, offers the chance for wide-spread adoption of passkeys, especially on desktop
devices.

In practice, [Windows Hello](https://www.corbado.com/glossary/windows-hello), first unveiled in 2010, was a
milestone in Microsoft's path to passwordless, culminating in the deep integration of
passkeys in the latest [Windows 11](https://www.corbado.com/blog/passkeys-windows-11) 22H2 version. The takeaway
for developers and organizations is crystal-clear: integrating passkeys across digital
platforms is essential for widespread user adoption and comfort. Microsoft's narrative
wasn't just a story of innovation; it was a call to action.

> Microsoft: 4,000 password attacks a second in 2023

## 4. Google Passkeys: Passkey-First Login Rolled Out and Usability Focus

Google's call for a #passkeysweek (which took place last week) and their commitment to
ramp up passkey enablement signals a pivotal shift towards
[passwordless authentication](https://www.corbado.com/glossary/passwordless-authentication). For developers, this
initiative presents a wealth of resources and case studies, like
[KAYAK's](https://www.corbado.com/blog/kayak-passkeys) 50% reduction in sign-in time, highlighting the tangible
benefits of passkey integration.

> [KAYAK](https://www.corbado.com/blog/kayak-passkeys): 50% reduction in sign-in time

Google's Mitch Galavan and Court Morgan reveal their focus on optimizing usability. Their
mission? To embed simplicity at the core of the passkey experience. Their efforts resonate
well with users, with test results indicating a preference for passkeys over traditional
sign-in methods, and a striking 76% willing to use them repeatedly.

> Google: 76% of users are likely to use passkeys again

## 5. GitHub Passkeys: Quick Passkey Adoption Among Developers

GitHub's experience with passkeys, catalyzing the swift rollout of
[2FA](https://www.corbado.com/blog/passkeys-vs-2fa-security) for all users, is a testament to the potential of
passkeys when aligned with FIDO guidelines. The developer community can take cues from
GitHub's approach, recognizing that thoughtful user interface design is instrumental in
driving [passkey adoption](https://www.corbado.com/blog/passkey-adoption-business-case).

> GitHub: 100,000 passkey users 3 weeks after general rollout

## 6. Nok Nok Passkeys: Passkeys in Regulated Markets

Rolf Lindemann's insights into passkeys in regulated industries remind us that while
passkeys bring unparalleled ease and security, they also invite new challenges,
particularly around device management. Developers working within regulated markets must
navigate these complexities with innovation and adherence to regulatory requirements.

## 7. Okta: Passkey Deployment Challenges

Hans Reichenbach of Oktas candid session on the hurdles of passkey deployment serves as a
crucial guide for developers. The intricacies of domain-specific registration and the
nuances of revocation demand a meticulous approach to passkey implementation. Developers
must stay ahead of these potential pitfalls to ensure a smooth transition to passkey-based
systems.

## 8. 1Password Passkeys: Credential Managers Improve UX

Anna Pobletts of [1Password](https://www.corbado.com/blog/1password-passkeys-best-practices-analysis) underscores
the integral part credential managers play in advancing the user experience. By
assimilating passkey support,
[1Password](https://www.corbado.com/blog/1password-passkeys-best-practices-analysis) observed a remarkable
uptake, with over 150,000 users creating upwards of 300,000 passkeys. Its a powerful
testament to how seamless integration can foster adoption among users who seek the comfort
of familiar interfaces within their browsers.

> [1Password](https://www.corbado.com/blog/1password-passkeys-best-practices-analysis): in first month, 150,000
> users with 300,000 created passkeys

## 9. Amazon Passkeys: Tackling Scaling Challenges

Amazon's Mike Slaugh humorously brings to light the complexities that accompany scaling
authentication systems, citing the need for simplification to handle the increasing
variety of authentication methods and scenarios - even considering hermits in caves!
Simplifying complex systems and offering a spectrum of authentication choices is pivotal
for achieving scalability and enhancing user throughput.

## 10. Air New Zealand Passkeys

Air New Zealand's Anthony Kemp illuminates how leveraging FIDO and passkeys not only
elevated the user experience but also translated to tangible financial benefits through a
reduction in account recovery requests and bolstering sales by minimizing user drop-off
during authentication.

## 11. FOX Passkeys: Reduce Authentication Risk

FOX Corporation, via Dean Perrine, touts the virtues of FIDO authentication in mitigating
risk. With over 12,000 users to protect, FOX's journey to deploy
[YubiKeys](https://www.corbado.com/glossary/yubikey) showcased the demand for robust, secure authentication.

## 12. Shopify Passkeys: Eliminate Pitfalls Of SMS-Based Auth

Avhinav Lele from [Shopify](https://www.corbado.com/blog/shopify-passkeys) shares his own narratives challenging
the status quo of [SMS-based authentication](https://www.corbado.com/faq/sms-based-authentication-explained),
illuminating the diverse approaches and inherent challenges in the pursuit of secure user
authentication with passkeys.

## 13. US Government Passkeys: Running FIDO Pilots

The U.S. [Government](https://www.corbado.com/passkeys-for-public-sector), through voices from
[NIST](https://www.corbado.com/blog/nist-passkeys) and GSA, gives us a glimpse into the concerted efforts towards
FIDO adoption. Ryan Galluzzo teases upcoming guidance on synced passkeys, while Kenneth
Myers highlights the successful pilot implementations across numerous agencies.

## 14. Payment Industry Passkeys: Consumer Education is Key

The [payment](https://www.corbado.com/passkeys-for-payment) industry experts discuss the persistent challenge of
fraud. While strong authentication methods like those provided by FIDO are seen as vital
to the ecosystem, there's a shared recognition that consumer education is essential to
balance security and convenience in transactions.

## 15. Dashlane Passkeys: Symbiosis of Passkeys and Password Managers

Rew Islam from [Dashlane](https://www.corbado.com/blog/dashlane-passkeys) articulated a potent synergy the role
of password managers in a world pivoting towards passkeys. With passkeys, developers have
a unique opportunity to refine authentication processes via mobile
[native app](https://www.corbado.com/blog/native-app-passkeys) support and tailored user interfaces.
[Dashlane](https://www.corbado.com/blog/dashlane-passkeys)'s integration of passkeys through browser extensions
and mobile OS APIs is a blueprint for developers to enrich their platforms' security and
user convenience.

## 16. Intuit Passkeys: Financial Wins with Passkeys

Intuit's foray into FIDO authentication reaped tangible financial rewards, a detail shared
by Rakan Khalid. The compelling increase from 80% to 97-98% in authentication success
rates on mobile apps is more than just a statistic; it's a clarion call for product
managers examining the impact of passkey implementation on user experience and revenue.

> Intuit: Authentication success rate of 97-98% with passkeys compared to 80% previously

## 17. Synacor Passkeys: Passkeys on Connected TVs

Tony MacDonell from Synacor spotlighted an oft-overlooked avenue connected TVs. The
ongoing development of passkey implementation for these platforms is set to revolutionize
the user experience, eliminating the cumbersome process of text entry and accelerating the
authentication process. This innovation could be a game-changer for product managers
focusing on user retention and ease of use.

## 18. TikTok Passkeys: Increased Login Success Rate & SMS Savings

[TikTok's](https://www.corbado.com/blog/tiktok-passkeys) adoption of passkeys, as shared by Daniel Grube, is a
testament to their efficacy. A staggering 97%
[login success rate](https://www.corbado.com/blog/authentication-observability) is not just impressive; it's a
benchmark. [TikTok](https://www.corbado.com/blog/tiktok-passkeys)'s internal use of FIDO strong authentication
has amplified its security and, simultaneously, resulted in cost savings. For software
developers, this is an empirical case study demonstrating passkeys' value proposition.

> [TikTok](https://www.corbado.com/blog/tiktok-passkeys): 97%
> [login success rate](https://www.corbado.com/blog/authentication-observability) for passkeys

## 19. Research Affirming Passkey Adoption

The conference was also a platform for unveiling research the
[FIDO Alliance](https://www.corbado.com/glossary/fido-alliance)'s 2023 Online Authentication Barometer and the
FIDO and [LastPass](https://www.corbado.com/blog/lastpass-data-breach) 2023 Workforce Authentication report.
These reports indicate a gradual but sure shift toward
[passwordless authentication](https://www.corbado.com/glossary/passwordless-authentication). They serve as an
analytical bedrock for product managers and developers looking to harness passkey
technology for a competitive edge.

## 20. Passkeys in Retail (Skechers, Expedia, Target): Rapid Adoption of Passkeys

Executives from Skechers, Expedia, and Target shared their experiences during panel
discussions, underscoring the business enablement potential of passkeys. The unanimous
message was clear: the ecosystem is ripe for passwordless solutions, and the time for
adoption is now. This presents a fertile ground for developers to innovate and for product
managers to strategize user experience design.

## 21. Conclusion

In conclusion, the Authenticate 2023 conference has offered us a compelling vista of the
future - a future where passkeys form the base of digital security and user convenience.
Developers and product managers are going into the passkey-era, with the mandate to infuse
security seamlessly into user experiences. The dialogue from industry visionaries and the
practical demonstrations of passkey integrations have served as a call for professionals
to adopt, innovate, and lead.

With projections pointing to a significant surge in
[passkey adoption](https://www.corbado.com/blog/passkey-adoption-business-case) by 2024, the takeaways from the
conference make it abundantly clear: passkeys are not just a fleeting trend, but a
fundamental shift in authentication practices. From
[1Password's](https://www.corbado.com/blog/1password-passkeys-best-practices-analysis) user-friendly credential
management to Air New Zealand and [Shopify](https://www.corbado.com/blog/shopify-passkeys)'s enhancements in
customer interactions, the multi-industry embrace of passkeys underscores their universal
appeal and effectiveness.

We at Corbado invite you to join this passkey revolution, a journey that promises to
redefine the standards of digital authentication. Together, let's forge ahead, armed with
the knowledge and best practices shared, to make passkey-based authentication the norm for
a safer Internet for everyone.

## Frequently Asked Questions

### How quickly did GitHub's passkey rollout gain traction among developers?

GitHub reached 100,000 passkey users within just 3 weeks of its general rollout, a
milestone tied to its broader two-factor authentication mandate for all users. GitHub
attributed this rapid uptake to intentional user interface design aligned with FIDO
guidelines.

### What financial benefits beyond security have companies reported from deploying passkeys?

Air New Zealand reported fewer account recovery requests and higher sales by reducing user
drop-off during authentication. Yubico also cited a case where FIDO and passkey adoption
led to reduced cyber insurance premiums, demonstrating economic returns alongside security
gains.

### How is the U.S. government progressing on passkey and FIDO adoption?

At Authenticate 2023, representatives from NIST and GSA confirmed successful FIDO pilot
implementations across multiple federal agencies. NIST's Ryan Galluzzo also indicated that
upcoming official guidance on synced passkeys was in development.

### What are the main challenges of deploying passkeys in regulated industries?

Nok Nok's Rolf Lindemann highlighted at Authenticate 2023 that regulated markets introduce
unique complexity around device management alongside standard implementation challenges.
Developers in these sectors must balance innovation with strict adherence to regulatory
requirements.

### What does the payment industry identify as the biggest barrier to passkey adoption?

Payment industry experts at Authenticate 2023 agreed that consumer education is the
critical barrier to balancing security and convenience in transactions. While FIDO strong
authentication was seen as essential to the ecosystem, widespread adoption depends on
users understanding and trusting the new experience.