---
url: 'https://www.corbado.com/blog/multidevice-passkeys-gartner-digital-identity'
title: 'Multidevice Passkeys in Gartner Hype Cycle for Digital Identity 2025'
description: 'Corbado is recognized in the Gartner Hype Cycle for Digital Identity 2025 for Multidevice passkeys as leading enterprise B2C passkey adoption platform.'
lang: 'en'
author: 'Vincent Delitz'
date: '2025-08-18T18:12:37.412Z'
lastModified: '2026-03-27T07:01:45.964Z'
keywords: 'Multidevice passkeys, Gartner hypce cycle for Digital Identity 2025, gartner hyp cycle'
category: 'Company'
---

# Multidevice Passkeys in Gartner Hype Cycle for Digital Identity 2025

## Key Facts

- Corbado is named a Sample Vendor for Multidevice Passkeys in the **Gartner Hype Cycle
  for Digital Identity 2025**, placing the technology on the Slope of Enlightenment.
- Over 95% of iOS and Android devices are **passkey-ready**; Google has 800 million
  accounts using passkeys and Amazon onboarded 175 million users in its first year.
- **Passkey Intelligence** analyzes over 100 signals per login including device type, OS
  version and user context, delivering up to 10x higher adoption compared to standard
  in-house solutions.
- Microsoft reports a **98% sign-in success rate** with passkeys versus 32% for passwords;
  Amazon users authenticate 6x faster and TikTok users 17x faster.

## 1. Corbado is recognized in the Gartner Hype Cycle for Digital Identity 2025

The [digital identity](https://www.corbado.com/blog/digital-identity-guide) landscape is undergoing a fundamental
transformation and 2025 marks an important year in this evolution. Corbado is proud to
announce its recognition as a selected Vendor for Multidevice passkeys in the prestigious
[Gartner® Hype Cycle™ for Digital Identity 2025](https://www.radiantlogic.com/display/gartner-2025-digital-identity-hype-cycle/)
(released July 14, 2025). This acknowledgment places Corbado among the key players shaping
the future of secure,
[passwordless authentication](https://www.corbado.com/glossary/passwordless-authentication).

This milestone is amplified by a second, equally significant mention in Gartner research,
[Make Customer Authentication Simple and Smooth to Optimize UX](https://www.gartner.com/en/marketing/topics/customer-experience)
(released July 31, 2025). The convergence of these two recognitions from a world-leading
technology research and consulting firm validates the technological maturity and
enterprise-readiness of passkeys and underscores the strategic business imperative of a
frictionless user experience.

Together, these acknowledgments confirm a paradigm shift that Corbado has championed since
its inception: the era of forcing a choice between robust security and intuitive user
experience is definitively over. For decades, digital security has been a story of
trade-offs, where stronger protection inevitably meant more friction for the user. Passkey
technology is the first mainstream authentication method to break this cycle, delivering a
solution that is simultaneously more secure and dramatically simpler to use, as outlined
in
[Microsoft’s overview of passkeys](https://www.microsoft.com/en-us/security/business/security-101/what-is-passkey)
and our in‑depth analysis of
[passkey security benefits](https://www.corbado.com/faq/passkey-security-benefits-vs-passwordless-auth).

The market has evolved to a point where the success of an authentication technology is no
longer measured by its cryptographic strength alone, but by its ability to drive positive
business outcomes. The reason passkeys are maturing so successfully and gaining enterprise
traction is precisely because they solve the persistent user experience problem that has
plagued previous security innovations. Gartner's dual recognition of Corbado - within the
context of both the technology's lifecycle and its impact on the customer journey -
validates this new reality. The winning formula is no longer just "secure," but "secure,
simple, and smooth," and Corbado is at the forefront of delivering this integrated value
proposition to enterprises globally, as detailed in
[Why Corbado](https://www.corbado.com/why-corbado).

## 2. Strategic Guide for Technology Leaders

For technology leaders, [CISOs](https://www.corbado.com/glossary/ciso) and product executives, the Gartner Hype
Cycle is an great tool for navigating the area of emerging technologies. It provides a
graphical representation of a technology's journey from conception to mainstream adoption,
helping organizations make informed, strategic decisions about their technology
investments.

### 2.1 Five Phases of technological Maturity

Each Hype Cycle maps the evolution of an innovation through five distinct phases,
providing a clear snapshot of its perceived value and market penetration:

1. **Innovation Trigger:** A potential technology breakthrough kicks things off. Early
   proof-of-concept stories and media interest generate significant publicity, but often
   no commercially viable products exist.

2. **Peak of Inflated Expectations:** A wave of early publicity produces numerous success
   stories, often accompanied by failures. The technology is pushed to its limits, leading
   to both excitement and unrealistic expectations.

3. **Trough of Disillusionment:** Interest wanes as experiments and implementations fail
   to deliver on the initial hype. Many providers shake out or fail. Investment continues
   only if surviving vendors can improve their products to the satisfaction of early
   adopters.

4. **Slope of Enlightenment:** The technology's real-world benefits begin to crystallize
   and become more widely understood. Second- and third-generation products appear, and
   more enterprises begin to fund pilots as best practices emerge.

5. **Plateau of Productivity:** Mainstream adoption takes off. The technology's broad
   market applicability and relevance are clearly paying off, and its value is stable and
   well-understood.

### 2.2 Strategic Importance and the Role of a Sample Vendor

Enterprises leverage the Hype Cycle to develop multi-year technology roadmaps, evaluate
market opportunities, and monitor competitor strategies. It allows them to distinguish
between fleeting trends and genuinely transformative solutions, ensuring that investments
are timed correctly to maximize ROI and minimize risk.

Within this framework, being named a **Sample Vendor** carries significant weight. It is
not a passive mention but an active identification by Gartner analysts of a company that
is representative and notable within a specific technology category. For enterprises
conducting strategic analysis, Sample Vendors serve as a vetted starting point for their
evaluation process.

This recognition acts as a powerful catalyst, moving a technology and its providers from
the periphery of an enterprise's awareness to the center of its active evaluation and
procurement cycle. When an identity architect or [CISO](https://www.corbado.com/glossary/ciso) consults the Hype
Cycle for [Digital Identity](https://www.corbado.com/blog/digital-identity-guide), they are not just learning
about a trend; they are being presented with a pre-vetted shortlist of vendors to
investigate for their next budget cycle. This effectively shortens the sales process and
places Corbado directly into consideration for high-value enterprise projects,
transforming a general market trend into a specific, actionable opportunity.

## 3. Multidevice Passkeys in the Hype Cycle

The position of Multidevice passkeys in the 2025 Hype Cycle indicates that the technology
is rapidly advancing along the **Slope of Enlightenment**. Having navigated the initial
hype and subsequent disillusionment that often accompanies new innovations, passkeys are
now demonstrating clear, quantifiable benefits, supported by a mature ecosystem and
growing enterprise adoption. The evidence for this ascent is overwhelming and can be seen
across market readiness, proven business impact and broad industry commitment, with live
readiness data on [state‑of‑passkeys.io](https://state-of-passkeys.io/).

### 3.1 The Market is ready

The foundational infrastructure for a passwordless future is already in place.

- **Ubiquitous Device Support:** Over 95% of all [iOS](https://www.corbado.com/blog/webauthn-errors) and
  [Android](https://www.corbado.com/blog/how-to-enable-passkeys-android) devices are now passkey-ready. Major
  platforms from Apple, Google and Microsoft have fully integrated passkey support across
  their operating systems and browsers, making the technology accessible to billions of
  users without requiring them to install new software.

- **Rapidly Growing User Awareness:** Driven by rollouts from major consumer brands, user
  awareness of passkeys has surged. Recent
  [PCMag survey findings](https://www.pcmag.com/news/75-percent-aware-of-passkeys-but-are-they-actually-using-them)
  show that 75% of people are now "aware" of the technology, normalizing the experience at
  unprecedented scale.

### 3.2 The Business Impact is proven

The "enlightenment" phase is characterized by concrete, data-driven success stories that
showcase a technology's value.

- **Adoption by Tech Giants:** The scalability and user acceptance of passkeys are no
  longer in question. Google has over 800 million accounts using passkeys, and Amazon
  onboarded 175 million users in the first year alone. Microsoft has also expanded passkey
  support across its entire ecosystem, including Xbox and
  [Microsoft 365](https://www.corbado.com/blog/microsoft-passkeys-best-practices-analysis).

- **Quantifiable User Experience Gains:** The benefits are not just anecdotal. Amazon
  users log in 6x faster with passkeys, while [TikTok](https://www.corbado.com/blog/tiktok-passkeys) users are an
  astonishing 17x faster. Microsoft reports a 98% sign-in success rate with passkeys,
  compared to just 32% for traditional passwords.

- **Tangible Business Results:** These UX improvements translate directly to the bottom
  line. Air New Zealand saw a 50% reduction in
  [login abandonment](https://www.corbado.com/blog/login-friction-kills-conversion) after implementing passkeys.
  [Dashlane](https://www.corbado.com/blog/dashlane-passkeys) experienced a 70% increase in sign-in
  [conversion rate](https://www.corbado.com/blog/logins-impact-checkout-conversion), and CVS Health reported a
  98% drop in mobile account takeover (ATO) fraud.

### 3.3 The Industry is committed

The momentum is supported by a united industry effort to move beyond passwords. The
[FIDO Alliance](https://www.corbado.com/glossary/fido-alliance), the open industry association behind passkey
standards, actively promotes adoption through initiatives like World Passkey Day.
Furthermore, over 100 leading organizations have signed the
"[Passkey Pledge](https://www.corbado.com/blog/passkey-pledge)," committing to accelerating the transition to
this more secure and
[user-friendly authentication](https://www.corbado.com/faq/passkey-user-experience-benefits-non-technical-audience)
method.

This widespread adoption by major consumer-facing brands is creating an inevitable
"expectation cascade." Users who experience seamless, biometric logins with Google,
Amazon, and [PayPal](https://www.corbado.com/blog/paypal-passkeys) in their personal lives will grow increasingly
intolerant of cumbersome, password-based authentication in other contexts. This sets a new
baseline for what "good" authentication feels like. When these same users—as employees,
customers, and partners—encounter legacy systems, the friction becomes more pronounced and
frustrating. This frustration translates into direct business challenges, from higher cart
abandonment in [e-commerce](https://www.corbado.com/passkeys-for-e-commerce) to increased helpdesk tickets in the
enterprise. Therefore, consumer [passkey adoption](https://www.corbado.com/blog/passkey-adoption-business-case)
is not a separate trend; it is a powerful force driving enterprise demand. Organizations
that fail to adopt passkeys will soon be perceived as laggards, not just in security, but
in fundamental user experience.

## 4. Why Gartner highlights simple, smooth UX

The second Gartner
mention—[Make Customer Authentication Simple and Smooth to Optimize UX](https://www.gartner.com/en/marketing/topics/customer-experience)—elevates
the conversation about passkeys from a purely technical discussion to a strategic business
imperative. It confirms that the authentication process is no longer a siloed security
function but a critical touchpoint in the overall customer experience (CX) that directly
impacts revenue and loyalty.

### 4.1 Business Cost of Authentication Friction

For too long, the login and sign-up process has been treated as a necessary hurdle rather
than a strategic opportunity. This friction has a tangible business cost - 47% of
consumers will abandon a purchase if they have forgotten their password for an account.
Gartner's focus on CX reinforces this reality, urging leaders to probe for unmet customer
needs and optimize the core user journey before investing in new features. Any experience
that is not valued or easily adopted by customers cannot deliver its promised benefits.

Authentication is the digital front door to any service. A difficult, frustrating, or
insecure experience at this first interaction can poison the entire customer relationship,
regardless of the quality of the product or service that follows. This is why the
principles of human-centric design are now being applied to what was once the exclusive
domain of security engineering.

### 4.2 Passkeys: The End of the Security vs. UX Trade-off

Passkeys are the definitive answer to this long-standing conflict. They are architected to
be both fundamentally more secure and vastly more convenient than any mainstream
predecessor.

- **Superior Security:** By using public-key cryptography, passkeys are inherently
  resistant to [phishing](https://www.corbado.com/glossary/phishing), as the credential is bound to the specific
  domain it was created for. There are no shared secrets (like passwords or OTP codes) to
  be stolen from a server or intercepted in transit.

- **Superior User Experience:** The login process is reduced to a simple, familiar
  biometric action like [Face ID](https://www.corbado.com/faq/is-face-id-passkey) or a fingerprint scan. This is
  2-4x faster than typing a password and eliminates the frustration of
  [password resets](https://www.corbado.com/faq/passkeys-reduce-password-resets-otp-costs) and forgotten
  credentials entirely, as demonstrated in
  [Why Corbado](https://www.corbado.com/why-corbado).

This seamless experience is a foundational element for the broader goals of modern Digital
Experience Platforms (DXPs). Vendors like
[Adobe](https://www.corbado.com/blog/adobe-passkeys-best-practices-analysis), Salesforce, and Liferay aim to
create cohesive, personalized, and positive customer journeys, and a frictionless
authentication process is an essential prerequisite for achieving that vision, as
reflected in
[Gartner Peer Insights for DXPs](https://www.gartner.com/reviews/market/digital-experience-platforms).

By tying authentication performance directly to core business metrics, the investment
conversation shifts. A passkey solution is no longer just a line item in the
[CISO's](https://www.corbado.com/glossary/ciso) security budget—a cost center focused on risk mitigation. It
becomes a strategic investment for the Chief Marketing Officer and Chief Revenue Officer
to drive growth—a profit center. The ROI can be calculated using metrics from across the
business: higher [conversion rates](https://www.corbado.com/blog/logins-impact-checkout-conversion) from
marketing, reduced [cart abandonment](https://www.corbado.com/blog/ecommerce-authentication) from sales, and
lower support overhead from operations. This allows organizations to approach passkey
adoption not as a defensive security upgrade, but as a proactive strategy for business
acceleration.

## 5. The Corbado Difference: Turning Gartner Insights into Enterprise Value

While Gartner has expertly identified the "what" (multidevice passkeys) and the "why"
(superior security and user experience), Corbado provides the definitive "how" for
enterprises looking to capitalize on this transformation. Our platform is engineered not
just to implement passkeys, but to maximize their business value through intelligent
optimization and risk-free integration.

### 5.1 Differentiator: Passkey Intelligence™ for 10x Higher Adoption

Successful passkey implementation is measured by user adoption, not just technical
deployment. Corbado's proprietary **Passkey Intelligence™** engine is designed to solve
the adoption challenge. It analyzes over 100 signals per login—including device type, OS
version, browser capabilities, and user context—to deliver an optimized and intelligent
user journey. It gracefully handles buggy OS versions, avoids prompting users on
unsupported devices, and presents the right call-to-action at the right time. This
intelligence-driven approach is why customers see up to **10x higher passkey adoption
rates** compared to standard or in-house solutions.

### 5.2 Differentiator: Effortless, Risk-Free Implementation

Many [large-scale](https://www.corbado.com/blog/introducing-passkeys-large-scale-overview) IT projects fail due
to the complexity and risk of data migration. Corbado's architecture eliminates this
barrier entirely. Our platform is designed to augment, not replace, an organization's
existing Identity Provider (IdP) or Customer Identity and Access Management (CIAM) system.
This **"No Migration Required"** approach allows enterprises to add passkey functionality
alongside their current authentication methods, avoiding costly, disruptive, and high-risk
user migration projects. With our SDKs, pre-built UI components, and IdP connectors,
enterprises can go live with passkeys in weeks, not months or quarters, achieving an
unprecedented time-to-value.

### 5.3 Differentiator: Quantifiable Business Outcomes and Deep Analytics

To justify a strategic investment, leaders need to prove its value. The Corbado platform
provides a comprehensive analytics dashboard that offers full transparency into the
metrics that matter. Organizations can track adoption funnels, monitor login success
rates, analyze user journeys and calculate the tangible ROI from reduced SMS-OTP costs and
lower support ticket volume. This allows our clients to demonstrate the positive business
impact of their passkey initiative to every [stakeholder](https://www.corbado.com/blog/passkeys-stakeholder),
from the [CISO](https://www.corbado.com/glossary/ciso) to the CFO. Our commitment to enterprise-grade security
and compliance is further validated by our [ISO 27001](https://www.corbado.com/blog/cybersecurity-frameworks) and
[SOC 2](https://www.corbado.com/blog/cybersecurity-frameworks) Type II certifications.

The decision to adopt passkeys often comes down to a "build vs. buy" analysis. The
following table clarifies the stark difference in outcomes between leveraging an
enterprise-grade platform like Corbado and attempting a do-it-yourself implementation.

| Metric / Feature            | **Corbado Enterprise Passkeys**                             | **Typical In-House / DIY Implementation**         |
| --------------------------- | ----------------------------------------------------------- | ------------------------------------------------- |
| **Passkey Adoption Rate**   | **50-80%** (driven by Passkey Intelligence™)                | 5-10%                                             |
| **Implementation Time**     | **Weeks** (using SDKs & pre-built UI)                       | Months / Quarters                                 |
| **User Migration Required** | **No**; augments existing CIAM/IdP                          | Often requires complex and risky migration        |
| **SMS OTP Cost Savings**    | Up to **90%** reduction                                     | 5-10% reduction                                   |
| **Ongoing Maintenance**     | **Fully managed** by Corbado (WebAuthn updates, compliance) | Requires dedicated internal engineering resources |
| **Time-to-Value**           | **Weeks**; immediate UX and adoption gains                  | 6-12+ months to see meaningful impact             |

## 6. Partnering for a Passwordless Future

The [digital identity](https://www.corbado.com/blog/digital-identity-guide) landscape is becoming increasingly
complex, fragmented, and targeted by adversaries. As the Gartner Hype Cycle for Digital
Identity 2025 confirms, the path forward lies in adopting mature, user-centric
technologies that can unify security and experience. Passkeys are at the vanguard of this
movement, having firmly established their position on the Slope of Enlightenment and
proven their value across global enterprises, with live adoption metrics on
[state‑of‑passkeys.io](https://state-of-passkeys.io/).

Corbado provides the most intelligent, efficient, and risk-free path for organizations to
embrace this passwordless future. By focusing on maximizing user adoption, eliminating
implementation friction, and delivering quantifiable business results, our platform turns
Gartner's strategic insights into tangible enterprise value.

To begin your journey toward stronger security, seamless user experiences, and measurable
ROI, we invite you to take the next step.

- **Talk to a Passkey Expert:** [Engage with our specialists](https://www.corbado.com/contact) to discuss your
  unique challenges and discover how a tailored
  [passkey strategy](https://www.corbado.com/blog/passkeys-product-design-strategy) can accelerate your business
  goals.

- **Calculate your Passkey ROI:** Use our
  [data-driven tools to project the specific financial benefits](https://www.corbado.com/passkey-adoption) - from
  [SMS cost](https://www.corbado.com/blog/sms-cost-reduction-passkeys) savings to reduced support overhead - that
  [passkey adoption](https://www.corbado.com/blog/passkey-adoption-business-case) can bring to your organization.

- **Explore our Passkey Adoption Platform:** Take a deeper dive into the technical
  architecture, security features, and integration capabilities of the
  [Corbado Passkey Adoption Platform](https://app.corbado.com/#signup-init).

## Frequently Asked Questions

### What does it mean for enterprise procurement that Corbado is a Sample Vendor in the Gartner Hype Cycle for Digital Identity 2025?

Being named a Sample Vendor means Gartner analysts have identified Corbado as a
representative and notable vendor in the Multidevice Passkeys category. For CISOs and
identity architects consulting the report, Sample Vendors serve as a pre-vetted shortlist
for evaluation and procurement, effectively shortening the vendor selection process for
high-value projects.

### Where are multidevice passkeys on the Gartner Hype Cycle in 2025, and what does that mean for enterprise adoption timing?

Multidevice passkeys sit on the Slope of Enlightenment in the Gartner Hype Cycle for
Digital Identity 2025, indicating the technology has passed initial hype and
disillusionment. Over 100 organizations have signed the Passkey Pledge and 75% of
consumers are now aware of the technology, signaling mainstream adoption is actively
underway.

### How does Corbado's passkey adoption rate compare to building passkeys in-house?

Corbado's Passkey Intelligence achieves 50-80% enterprise passkey adoption rates versus
5-10% for typical in-house implementations. It analyzes over 100 signals per login to
deliver an optimized user journey, gracefully handling buggy OS versions and avoiding
prompts on unsupported devices to maximize successful enrollments.

### What real-world business results have enterprises achieved by implementing passkeys?

Air New Zealand achieved a 50% reduction in login abandonment after deploying passkeys.
Dashlane saw a 70% increase in sign-in conversion rate and CVS Health reported a 98% drop
in mobile account takeover fraud. These outcomes confirm that authentication quality
directly impacts revenue, conversion and security metrics.

### How long does it take to deploy passkeys with Corbado compared to a DIY implementation?

Corbado deploys passkeys in weeks using SDKs and pre-built UI components, requiring no
user migration from existing CIAM or IdP systems. A typical in-house implementation takes
6-12 or more months to see meaningful impact and requires dedicated internal engineering
resources for ongoing WebAuthn updates and compliance maintenance.